Pure Beginnings believes in keeping your baby’s skin as pure as the day they were born by providing effective, organically formulated skin care products that care for your baby’s skin, and are not harmful to the environment giving you peace of mind from the beginning.
Pure Beginnings products are manufactured to organic standards with certified organic ingredients. Pure Beginnings specialise in combining traditional herb botanicals with some of Africa’s most beneficial plant ingredients, while at the same time contributing to the welfare of its rural communities and protecting its biodiversity.
The products are free from parabens, petrochemicals, sulphated surfactants, synthetic fragrances, and colourants. Pure Beginnings is committed to fair trade practices and protecting biodiversity. The Pure Beginnings baby and kids products are fair trade accredited through Phytotrade Africa, who use ingredients that have been ethically sourced from fair trade initiatives in Sub-Saharan Africa. Pure Beginnings products are endorsed by Beauty Without Cruelty South Africa. They, or their ingredients, have not been tested on Animals. They are suitable for Vegans as they do not contain any animal products.
Pure Beginnings is a family owned business which has its head office in Durban in the Zulu Kingdom of South Africa. In their 5th year of operation, they have grown into one of the leading and most trusted brands of personal care products amongst organic consumers in South Africa.