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About

 
Pure, Safe and Effective
 
We started Vines and Roots to make available to our friends and families in Singapore and the region the natural and organic skincare products we've had the fortune to enjoy while living in South Africa. The Victorian Garden, Sunumbra, Africa Organics and Pure Beginnings range of products includes hair care, skin care and baby care made with the purest ingredients. All products are not tested on animals, without synthetic preservatives and rapidly biodegradable.
 
Too often beauty products only rely on smart marketing, fancy packaging and celebrity endorsements. But at Vines and Roots we think 'inside the bottle' first. We care deeply about the environment and the damage being done to our skin and our planet by all the chemicals used in today's beauty products. Vines and Roots brings to Singapore proven natural and organic skincare products from South Africa. We scrupulously read every ingredient and have personally tested every product we stock, in addition to Singapore Health Sciences Authority approval and registration.
 
Thank you for your interest in our green beauty products.
 
 
Our Vision:
Vines and Roots is a socially responsible distributor of pure, natural and organic skincare products, providing a holistic approach to sustainable and conscious living.
 
Our Mission:
With a commitment to social and the environment, Vines and Roots strives to promote a wholesome lifestyle, bringing into the homes of metropolitan Singapore and the region ethical, natural and organic skincare products that harness the potency of Africa’s legendary botanical heritage.
 
Our Guiding Principles:
 
wellness totality
We advocate a natural and holistic approach to skincare and body wellness, cultivated from the inside out to achieve an everlasting harmony.
 
nature essence
We use the ancient wisdom of Mother Nature’s wonderful resources such as exotic garden ingredients, traditional herbs, flowers, fruits and more.
 
african potency
Choosing natural products doesn’t mean having to accept ineffective products. The African plant species used in our products have had to adapt to the harshest conditions on the planet by producing some of the most powerful protective ingredients.
 
ethical sourcing
Ingredients are sourced ethically while protecting our earth and supporting fair trade that heals and grows Africa.
 
affordable luxury
We deliver premium quality products priced equitably.
 
Our Promise:
We have a strict “free from” ingredients policy
• No Parabens
• No Sulphated Surfactants such as SLS/SLES
• No Petrochemicals
• No Synthetic fragrances or colours
• No mineral oil
• No Ethoxylated or PEG ingredients
• No Propylene Glycol
• No animal testing or cruelty during product development